Read four storefronts separately
Annotate Thai, Vietnamese, Indonesian, and Philippine listings, including payment hints and language variants, and explain rank movement without invoking a single “SEA trend”.
Flagship course
SEA Corridor Analytics
An eight-week hybrid track for operators who must defend an expansion into Thailand and neighbouring storefronts without hiding behind a blended SEA average.
What you will be able to do
Learning outcomes
Hold attribution to a standard
Choose windows that survive SKAN sparsity and MMP quirks, and write the limitation in language a finance partner in Bangkok will accept.
Pair localisation with events
Put copy, currency, and rail success beside retention events so product and growth stop maintaining two truths.
Ship an exec scorecard
Leave with a one-page corridor scorecard, including the metric you are least comfortable defending, plus thirty days of written aftercare.
Syllabus
Modules
-
Storefront anatomy
Google Play and Thai iOS charts side by side. Category reshuffles, featured placements, and how a listing actually looks on a mid-range Android device in Bangkok traffic.
-
Attribution windows that survive privacy
SKAN, privacy sandbox friction, and MMP export hygiene. You rebuild a window map for your own stack; we do not install tools for you.
-
Localisation telemetry
Copy tests, currency display, and payment rail completion. PromptPay and prepaid wallets are treated as first-class events, not footnotes.
-
Corridor comparison: TH / VN / ID / PH
Four worksheets, one comparison memo. The goal is contrast, not a blended KPI that makes every market look politely similar.
-
Expansion scorecards for execs
What belongs on a slide and what quietly inflates confidence. You draft the limitation sentence before the pretty numbers.
-
Field lab: Bangkok intercepts
On-site students walk nearby storefronts and kiosks. Remote students run a scripted intercept with a local colleague. Qualitative notes are attached to the scorecard, not stored in a side document.
Instructor
Waranya “Ann” Chaiyasit
Former growth lead at a SEA super-app publisher, now teaching from the Din Daeng studio. Ann still reviews live Thai listings every week and refuses to grade a scorecard that cannot name its own gaps. Guest hours rotate in a payments analyst and a research lead depending on the intake.
Informational fee
THB 28,500 per seat
Invoice after intake. No checkout on this site. Includes sixteen live labs, async critique, scorecard defence, and thirty days of written aftercare. MMP licences, media spend, and travel are not included. See studio fees and the refund policy.
Who this is for
Product, growth, research, and ops leads who already have an analytics stack and a real expansion date. It is a poor fit if you need someone to run campaigns, or if you only want a tool tour.
Questions
FAQ
Do I need to be based in Thailand?
No. Labs are hybrid. Remote students must have a local colleague or researcher who can complete the intercept script. If you cannot arrange that, say so at intake; we may recommend Field Snapshot instead.
Which tools do you teach?
We teach reading, not a vendor. Bring the MMP, warehouse, or spreadsheet you already use. Switching tools mid-cohort is possible but eats lab time.
Is there a real limitation I should know before enrolling?
Yes. This track will not make a sparse or poorly instrumented app suddenly measurable. If your event taxonomy is broken, the first two weeks will be spent admitting that, and you may leave with a repair plan rather than a glamorous expansion scorecard. We will not invent numbers to fill the gap.
Can a whole team join?
Up to two seats from the same company in a public cohort. Larger pods belong in the Expansion Atelier, which is priced separately.
From Corridor Track alumni
“Module four’s TH/VN contrast memo is now our internal template. We still argue about Indonesia, which is probably the point.”
“The intercept lab was awkward and useful. Our listing screenshots were clearly shot for a Singapore desk.”
Recommended · 9/10 on the internal LMS. “Scorecard defence was harsher than our actual board.”